BMW Promotions

Get 2.9% APR financing on the 2024 F 900 GS and select 2024 models

End Date: 2025-04-30

Get 2.9% APR financing on the 2024 F 900 GS and select 2024 models

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Start your new first ride with 3.9% APR financing on the 2024 G 310 R or G 310 GS

End Date: 2025-04-30

Start your new first ride with 3.9% APR financing on the 2024 G 310 R or G 310 GS

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Get 4.9% APR Financing on 2025 F 900 GS, K 1600 GT and K 1600 GTL

End Date: 2025-04-30

Get 4.9% APR Financing on 2025 F 900 GS, K 1600 GT and K 1600 GTL

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U.S. Emergency Service Workers get up to $500 off MSRP on select new models

End Date: 2025-12-31

U.S. Emergency Service Workers get up to $500 off MSRP on select new models

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Military Service members get up to $500 off MSRP on select BMW motorcycles

End Date: 2025-12-31

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MSF Basic RiderCourse Students get a $500 BMW Rider Apparel credit plus up to $350 Course Fee reimbursement with a new BMW motorcycle purchase

End Date: 2025-12-31

MSF Basic RiderCourse Students get a $500 BMW Rider Apparel credit plus up to $350 Course Fee reimbursement with a new BMW motorcycle purchase

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BMW MOTORRAD USA SALES BULLETIN.

MARCH – APRIL 2025 SALES SUPPORT PROGRAMS

MARCH – APRIL SALES SUPPORT RATE/CASH GRIDS (MODEL YEAR 2025)

 

2025 Model* Sales Supported Rates
Retail APR: 12-36
EasyRide APR: 24-48
Sales Supported Rates
Retail APR: 37-60
or
Dealer Cash – non combinable with BMW FS
2025 F 900 GS 4.9% 5.9% $250
2025 K 1600 GT 4.9% 5.9%
2025 K 1600 GTL 4.9% 5.9%

* Models not listed are not forming part of the Sales Support Program in the period March – April 2025

Standard prices & rates apply.
No impact on the 2025 full-year published programs (appreciation program, retired demo support, employee discounts etc.)

 

MARCH – APRIL SALES SUPPORT RATE/CASH GRIDS (MODEL YEAR 2024)

2024 Model* Sales Supported Rates
Retail APR: 12-36
EasyRide APR: 24-48
Sales Supported Rates
Retail APR: 37-60
or Customer Cash
(non combinable with BMW FS)
Dealer Cash
(non combinable with BMW FS)
2024 CE 02 1.9% 2.9% $1,000
2024 CE 04 1.9% 2.9% $1,000
2024 C 400 GT 1.9% 2.9% $1,000
2024 G 310 R** 3.9% 4.9%
2024 G 310 GS 3.9% 4.9%
2024 F 900 R 2.9% 3.9% $750
2024 F 900 XR 2.9% 3.9% $750
2024 F 800 GS 2.9% 3.9% $750
2024 F 900 GS 2.9% 3.9% $750
2024 F 900 GS Adventure 2.9% 3.9% $750
2024 S 1000 R 1.9% 2.9% $2,000
2024 S 1000 RR 2.9% 3.9% $2,000
2024 M 1000 R 2.9% 3.9% $750
2024 R 1250 R 1.9% 2.9% $1,500
2024 R 1250 RS 1.9% 2.9% $1,500
2024 R 1250 RT 1.9% 2.9% $1,500
2024 R 1300 GS 1.9% 2.9% $1,500
2024 R 1250 GS Adventure 0.9% 1.9% $4,000
2024 K 1600 B / Grand America 0.9% 1.9% $3,000
2024 K 1600 GT 0.9% 1.9% $3,000
2024 K 1600 GTL 0.9% 1.9% $3,000
2024 R 12 1.9% 2.9% $1,000
2024 R 12 nineT 1.9% 2.9% $1,000

 

* Models not listed are not forming part of the Sales Support Program in the period March – April 2025. Standard prices & rates apply.
No impact on the 2025 full-year published programs (appreciation program, retired demo support, employee discounts etc.)
** G 310 R is not eligible for EasyRide

 

“CUSTOMER/DEALER CASH – NON COMBINABLE WITH BMW FS” –
STACKABILITY GRID:

MARCH – APRIL NON-STACKABLE R18 SUPPORT (MODEL YEARS 2023 & 2024)

 

R18 MY 23/24 *** Non-Stackable R18 support
2023 R 18 $7,000
2023 R 18 Classic $7,000
2023 R 18 B $7,000
2023 R 18 Transcontinental $7,000
2024 R 18 $3,500
2024 R 18 Roctane $3,500
2024 R 18 Classic $3,500
2024 R 18 B $3,500
2024 R 18 Transcontinental $3,500

*** Non-stackable with any other program (AP, demo etc.), neither cash/FS subsidy.

 

STANDARD GUIDELINES AND OTHER IMPORTANT DETAILS

  • For full operational details on the BMW Motorrad Sales Programs listed in this bulletin, please refer to the BMW Motorrad Sales Support Bulletin Guidelines (SA_01_25)
  • As with all programs, BMW Motorrad reserves the right to audit, modify, optimize, or cancel as it deems necessary.
  • All sales support program incentive claims/disputes must be submitted, reviewed, and paid within 180 days of RDR. No incentive claims will be paid after 180 days.
  • Model Eligibility
    • Only models represented within this bulletin are eligible for support during the respective program period.
    • Qualifying units for the program incentive must be new, untitled, sold, delivered and RDR’d at the dealership
      that makes the sale during the program period.
    • BMW Motorrad USA Auction and Authority motorcycles reported to a dealership are excluded from all dealer and customer facing incentives.
    • Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Purchases through a 3rd party or BMW dealers outside the USA are not eligible.
    • Motorcycles sold to brokers or not delivered by dealership employees to the retail customer are not eligible
      for sales support.
  •  Important Note Regarding Stop Sale Vehicles and/or the sale of vehicles with Open Safety Campaigns
    • Please be reminded that it is a violation of federal law (The Safety Act) for you to sell, lease or deliver any new motor vehicle covered by an open Safety Campaign until the recall repair has been performed. This means that centers may not legally deliver new motor vehicles to consumers until they are fixed.
    • No vehicle should be reported as sold (“RDR”) until the recall repair is completed. This will apply to all retail types including Demonstrators, Center Employee, and BMW NA Company Vehicles. If a vehicle is RDR’d before the recall repair is completed, that vehicle will be ineligible for applicable brand related bonus monies, or a chargeback of applicable incentives will apply.
    • You cannot report a vehicle as sold into the manufacturer’s retail reporting system, expecting to complete the recall remedy at some future date. Substantial civil penalties apply to violations of the Safety Act.

CONTACT US!

  • General Content within this Bulletin, please be sure to contact your Motorrad USA Area Manager
  • Incentive related questions, please contact us at MC IncentiveSupport@bmw-motorrad.com
  • Order Questions: Please contact us at MotorradOrderQuestions@bmw-motorrad.com
  • Special Customer Program questions, please contact us at MotorradSpecialSales@bmw-motorrad.com
  • BMW Financial Services related questions, please contact your BMW FS Sales and Marketing Manager or the Retail Communications Center (RCC) at (1-877-269-3577), say “RCC” or at RCC_Associates@list.bmw.com
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